Not every message is an emergency, but routine messages still deserve better than a spreadsheet
Most of what an operations team sends by text isn't an alert. It's the shift reminder, the site-access change, the “gates open at 10, park in blue zone” briefing the night before an event. Today that usually means someone copying numbers out of a spreadsheet into their personal phone: untracked, unrepeatable, and gone the moment they change handsets.
Campaigns fix that. Compose a message to one or more of your recipient lists, and either send it now or schedule it for the moment it is most useful. The send goes out from your workspace's own number, on time, whether or not anyone is at a keyboard.
Campaigns are also two-way. Attach a question with keyword choices, such as “Working the late shift Saturday? Reply YES or NO”, and replies are matched and tallied automatically, per person, in your dashboard. You see who said yes, who said no, and who has said nothing at all. Anything that doesn't match a keyword lands in your inbox as a normal reply, so nothing anyone sends is ever lost.
Plans change, so campaigns bend: pause a send part-way through, resume it, or cancel it outright, with live delivery status for every recipient. And because this is whoot., the informational path is built completely apart from the emergency one, so a routine reminder can never slow down a genuine alert.
Schedule a campaign, send it and count the replies
Everything a campaign can do, from composing to the final tally.
- Send now or schedule
- Compose today, deliver at exactly the right moment
- Shift reminders the evening before, briefings on the hour
- Scheduled sends fire without anyone at a keyboard
- Your lists, your number
- Target one or more of your recipient lists per campaign
- Sends go from your workspace's own number
- The roster is snapshotted at dispatch for a complete audit record
- Replies come back
- Recipients reply to the same number the message came from
- Every reply is captured against the campaign and the person
- Free-text replies land in your inbox, so nothing is lost
- Keyword questions
- Ask a question with structured choices: "Reply YES or NO"
- Answers are matched and tallied automatically per person
- See who answered what, and who hasn't answered at all
- In control mid-send
- Pause a campaign part-way through and resume when ready
- Cancel outright if the plan changes
- Live delivery status for every recipient as it happens
- Counted and billed honestly
- Per-campaign delivery and reply stats in the dashboard
- Message volume rides your existing SMS allowance
- No hidden per-campaign fees or surprise line items
A scheduled message can collect replies, so you can count who answered and see what they said.
Routine traffic stays safely in its lane
The obvious concern with adding routine messaging to a life-safety platform is the day both fire at once. We built for that day first. Campaigns run on their own dispatch pipeline, entirely apart from emergency alerts, sharing your recipient lists and your number but never the alert path itself. Content is reviewed for appropriateness before it goes out, opt-outs are honoured automatically, and every send and reply is logged. Routine messages get a proper system, and urgent ones keep their right of way.
- Campaigns run on their own pipeline, completely separate from emergency alerts
- Informational traffic can never delay or crowd out a life-safety alert
- Message content is checked for appropriateness before dispatch
- Recipients can opt out, and opt-outs are honoured automatically
- The same recipient lists power both: build them once, use them everywhere
- Every campaign, send, and reply is logged for later review