Every rider signed up, and no emergency alert was needed
Tullio CC's event safety team put SMS emergency alerts and issue reporting in every rider's pocket. Riders signed up from a poster at sign-on, a reporting link arrived by text just before the start, and the whole field was one message away all day. The event ran without incident.
- Riders signed up
- 100%
- Incidents
- none
- App needed
- none
- To join
- 1 scan
A cycling club, an event in September 2026, and two things to settle before the start.
Tullio CC is a cycling club. For its cycling event in September 2026, the club’s event safety team used whoot. to reach every rider by text and to hear from any of them about a problem on the course.
- Customer
- Tullio CC
- Sector
- Sport, cycling
- Event
- Cycling event, September 2026
- Run by
- The event safety team
- whoot. services
- QR sign-up · SMS emergency alerts · Public issue reporting
- Result
- Every rider signed up, and the event ran without incident
Once the riders roll out, the field is out of earshot.
A stadium has gates, stewards and a public address system. A cycling event has a start line and then a course: miles of open road, lanes and junctions, and a field that stretches out within minutes of the start. From that moment the safety team can see only a fraction of the riders it is responsible for, and no tannoy reaches someone halfway up a climb.
Most of what goes wrong on a ride is seen first by the riders: a crash on a descent, gravel across a bend, a rider unwell at the roadside, a road that is suddenly closed. The usual way to pass that on is a mobile number buried in the event notes, or a WhatsApp group that not every rider has joined. Neither is much use to somebody standing at the roadside holding a bike.
Tullio CC’s event safety team wanted two things settled before the start. A way to reach every rider at once if the day went wrong, and a way for any rider to report a problem without stopping to hunt for a number.
The day, from the poster to the finish line
01
Before
Set up
A sign-up link for the event, attached to a recipient list, turned into an A4 poster with the club’s mark.
A poster with the club’s name on it.
The safety team set up a sign-up link for the event and attached it to a recipient list. whoot. turned that link into an A4 poster: the Tullio CC logo at the top, one line telling riders what they were signing up for, and a QR code large enough to scan from arm’s length.
The club’s mark matters more than it looks. Riders were being asked for a mobile number, and they could see exactly who was asking.
02
Sign-on
Signed up.
Scan, name, number, done.
Riders pointed their phone camera at the poster, entered a name and a mobile number, and were on the event’s list. There was no app to download and no account to create, so nobody was left off for want of storage space, a password, or enough signal to reach an app store.
Every rider signed up.
- Riders signed up
- 100%
- App needed
- none
- To join
- 1 scan
03
Start
Sent
One text to the whole list, carrying the link to report an issue.
A report link in every jersey pocket.
With the field assembled, the safety team sent one text to the whole list carrying a link to report an issue. By the time the first rider rolled out, everyone on the course had a direct line to the safety team.
A link that arrives at the start line sits at the top of a rider’s messages for the rest of the day, instead of under a week of entry emails.
04
Course
Standing by
The emergency alert, ready behind the report link, and never sent.
Ready for the day to go wrong.
Any rider could open the link and report what they had found: a crash, a hazard on the road, a rider in trouble. The report page can take the phone’s position with one tap, along with a photo or a voice message, and every report lands in a triage queue where the safety team sets the priority and an owner.
Behind that sat the emergency alert. One send would have reached the entire field, each text carrying a personal response link: one tap to say I’m safe or to ask for help, with the option to share a live location. Every reply would have landed on an accountability roster, rider by rider.
05
Finish
Without incident.
Without incident.
The event ran without incident, and no emergency alert needed to go out. It is the outcome every organiser wants, and it is only a comfortable one when the plan behind it would have worked.
The safety team was ready to send an emergency alert, and never needed to.
Nobody judges event safety by the quiet days. But a quiet day is only a safe one if, had it gone wrong, every rider could have been reached and every rider could have raised the alarm. At Tullio CC’s event both were true, from the start line to the finish.
No kit to hand out. No app to install.
The whole set-up was a poster, a sign-up link and one text message. Riders used the phone already in their pocket, and the safety team ran everything from a browser. A safety plan that asks people to install something reaches the ones who bother; one that asks for a scan and a phone number reaches all of them.
- Riders joined at sign-on with a phone camera, a name and a mobile number
- The poster carried the Tullio CC logo, so riders could see who was asking for their number
- One text before the start put a reporting link on every rider's phone
- A report can carry a one-tap location, so the safety team knows where to go as well as what happened
- One send would have reached the whole field, each rider with a personal response link
- Every reply would have been tracked rider by rider on an accountability roster
What the safety team used, and how each part works
- Branded QR sign-up
- Before the day, a poster and a sign-up page put riders on the event's alert list with their name and mobile number.
- How it works
- Public issue reporting
- Out on the course, a reporting page behind the same link fed a triage queue with a priority, an owner and a location for each report.
- How it works
- SMS emergency alerts
- Ready in case anything went wrong: one send to every rider, with each text carrying a personal link to reply I'm safe or ask for help.
- How it works
Reach every participant before the start
With a poster at sign-on and one text before the start, every rider can report a problem and you can reach the whole field with a single message.
Or call 020 3856 8700.